GALIMARD company was established over 266 years ago, but its visual identity has not evolved. To promote their perfumes, which are based on the personal creation of fragrances, I took inspiration from a book by Robert Filliou titled “Toi par lui et moi” (“You by him and Me”). He suggests drawing oneself until we (re)recognize ourselves and giving each drawing the title: “me by myself.” Therefore, this adaptable identity is based on a questionnaire that defines the graphic elements of its “label” to obtain its true SCENTED SELF.