Claire Nicolas

mon moi parfumé.

GALIMARD company was established over 266 years ago, but its visual identity has not evolved. To promote their perfumes, which are based on the personal creation of fragrances, I took inspiration from a book by Robert Filliou titled “Toi par lui et moi” (“You by him and Me”). He suggests drawing oneself until we (re)recognize ourselves and giving each drawing the title: “me by myself.” Therefore, this adaptable identity is based on a questionnaire that defines the graphic elements of its “label” to obtain its true SCENTED SELF.

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