My work is built on one belief: great design and sharp strategy are the same thing — not two separate jobs.
I trained in graphic design at LISAA Paris, then went on to complete a Master’s in Entrepreneurship & Innovation at SKEMA Business School — because I wanted to understand not just how to make things look right, but why certain creative decisions drive real business results.
Living and working across France, Canada, and Switzerland has shaped the way I think about audiences. I don’t design for a market. I design for people.
Over the years, I’ve built brand identities from scratch, directed visual campaigns, managed social media strategies that reached over 250K people organically, designed websites, and written content, always with the same goal: to help brands look unmistakably like themselves and communicate clearly.
Outside of work I’m a former French national-level competitive skier — which probably explains my relationship with precision, pressure, and never giving up on a difficult run. I also volunteer with S-Endo Association, raising awareness for endometriosis through design and communications. I care about work that matters, not just work that looks good.