I'm Claire.
Brand &
Comms
Designer.
Based in switzerland
My work is built on one belief: great design and sharp strategy are the same thing — not two separate jobs.
My Story.
I trained in graphic design at LISAA Paris, then went on to complete a Master’s in Entrepreneurship & Innovation at SKEMA Business School — because I wanted to understand not just how to make things look right, but why certain creative decisions drive real business results.
Living and working across France, Canada, and Switzerland has shaped the way I think about audiences. I don’t design for a market. I design for people.
Over the years, I’ve worked across brand identity, content, social media and digital design — developing visual concepts, coordinating creative productions and building consistent brand experiences across channels.
My recent work in luxury interiors generated more than 1.1M organic views, while growing the brand community from 9K to 14.6K followers.
WHAT I DO.
Multiple disciplines.
One Connected Approach.
-
01 Brand Identity
Visual systems . Identity . Guidelines -
02 Art Direction & Creative Production
Moodboards . Briefing . Photography . Visual direction -
03 Content Strategy
Concepts . Storytelling . Multi-channel content -
04 Social Media
Strategy . Content . Growth -
05 Web & Digital
WordPress . UX . Digital content -
06 Creative Project Coordination
Creative Partners . Production . Delivery
Beyond
the brief.
Outside of work, sport has always been a big part of my life. I grew up competing in skiing and still spend as much time as possible in the mountains. I also contributed to an endometriosis-awareness photography project with the S-Endo Association.