Écrevisses is a fictional project, launching a new recycled swimwear brand. I developed its visual identity and content. The brand deeply committed to recyclability, responsibility, quality, and minimalism, needed a cohesive and impactful visual representation. I created a logo adhering to a strict black-and-white palette, serving as the cornerstone of the brand’s recognition. Additionally, I designed an email template for the brand’s launch, emphasizing eco-friendly aesthetics and sustainability in the content. I proposed a label design that harmonized with the brand’s minimalist aesthetic, and to promote the brand, I crafted a consistent and captivating Instagram story for social media. I designed the swimwear packaging focused on functionality and visual appeal, aligning it with the brand’s values. These elements formed a comprehensive visual strategy, reinforcing the brand’s dedication to sustainability and quality.